ELLE magazine featured the Ukrainian brand JULIYA KROS, created by Yulia Perekrestova from Sumy, which has been consistently implementing the principles of accessibility, universal design and social responsibility in fashion for over 12 years.

The brand's team rethinks clothing not as an ‘adaptation’ but as the norm, where the person is at the centre. Their design is about:

• convenience in everyday life: simple, functional and versatile models;
• taking into account different physical characteristics — for people who use prostheses, wheelchairs, have visual impairments or other characteristics;
• comfort in different body positions, without unnecessary actions, made of soft materials that do not rub or restrict.

As the brand's founder emphasises, it is precisely the work with real people and their daily needs that has made it possible to create a design that accepts people as they are, rather than trying to ‘fit’ them into clothing.

For those working to build a barrier-free society, JULIYA KROS is a powerful example of how fashion can be a tool for equality, respect for diversity, and true inclusion.

Because inclusivity is not a separate category.

It is a new standard.