The world changes when people’s real needs are taken into account.

Adidas has introduced the option in 22 European countries to buy a single trainer rather than a pair — for people with amputations or limb differences. And this isn’t a marketing ploy, but a logical and necessary solution.

Previously, people had to buy a full pair, even if they only needed one trainer, overpaying for the extra one and adapting to a system that did not take their needs into account.

Now the approach is changing:

• you can buy a single trainer
• for half the price of a pair
• in regular shops with no additional conditions

It is important that this solution was developed in collaboration with people with disabilities, rather than without taking their experiences into account.

This example demonstrates true accessibility:

• when separate ‘special’ products are not created
• but standard services are adapted for everyone
• when inclusion is manifested in concrete actions

In Ukraine, such initiatives are still rare. However, it is precisely these simple solutions that foster accessibility, respect and equal opportunities.

The world is already moving in this direction — Ukraine should also move from words to practical changes.